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Hang glider launching from Mount TamalpaisThe definition of extreme sports may have shifted over the years due to marketing trends. When the term first surfaced circa the late 1980s/early 1990s, it was used for adult sports such as skydiving, scuba diving, surfing, rock climbing, snow skiing, water skiing, snowboarding, mountain biking, mountaineering, cave exploration, storm chasing, hang gliding, and bungee jumping, many of which were undergoing an unprecedented growth in popularity at the time. Outside magazine, not the X Games, epitomized the meaning of the term, and if there was a clothing style associated with extreme sports it was an "outdoorsy" look favoring brand names associated with mountaineering or backpacking such as The North Face and Patagonia, Teva sandals or hiking boots for footwear, etc. The term nowadays applies more to youth sports like skateboarding, snowboarding, and BMX and is closely associated with marketing efforts aimed at youth (e.g. the ad campaigns of Mountain Dew), and with their favored styles of clothing and music, especially the kind of urban baggy look associated with skateboarders, and loud, fast alternative rock. This shift in styles may also be partly a generational shift, as Baby Boomers and Generation X have aged and marketing efforts associated with extreme sports shifted toward the younger Generation Y demographic sometime in the mid to late 1990s. Wingsuit flying is a relatively new extreme sport.The term gained popularity with the advent of the X Games, a made-for-television collection of events. Advertisers were quick to recognize the appeal of the event to the public, as a consequence competitors and organizers are not wanting for sponsorship these days. The high profile of extreme sports and the culture surrounding them has also led people to invent parodies, such as Extreme ironing, urban housework, extreme croquet, and house gymnastics. The difference between the serious extreme sports and imitation or parody is not always obvious. A feature of such activities in the view of some is their alleged capacity to induce an adrenaline rush in participants. However, the medical view is that the rush or high associated with the activity is not due to adrenaline being released as a response to fear, but due to increased levels of dopamine, endorphins and serotonin because of the high level of physical exertion. Furthermore, a recent study suggests that the link to adrenaline and 'true' extreme sports is tentative. The study defined 'true' extreme sports as a leisure or recreation activity where the most likely outcome of a mismanaged accident or mistake was death. This definition was designed to separate the marketing hype from the activity. Another characteristic of activities so labeled is they tend to be individual rather than team sports. Extreme sports can include both competitive and non-competitive activities. Some who enjoy extreme sports repudiate the stereotypical "adrenaline junkie" tag. The practitioners would claim they enjoy developing their physical and/or mental skills, seek mastery of inhospitable environments, look to escape from the mundane rigors of day-to-day existence, or simply love the wilderness environment in which many of these sports take place. Bob Drury, a paraglider pilot says, "We do these things not to escape life, but to prevent life escaping us"even though accidents in these sports could be fatal. Many participants also don't think of their activities as either extreme or sports at all. To the most passionate purists, the sport label doesn't fit because they aren't competing to win anything. Worse, the extreme label has frequently been blamed for stereotyping participants in these activities as stupid, reckless, and even suicidal. Eric Brymer PhD also found that the potential of various extraordinary human experiences, many of which parallel those found in activities such as meditation, was an important part of the extreme sport experience. Some of the sports have existed for decades and their proponents span generations, some going on to become well known personalities. Rock climbing and ice climbing have spawned publicly recognizable names such as Edmund Hillary, Chris Bonington, Wolfgang Gullich and more recently Joe Simpson. Another example is surfing, which was originally invented centuries ago by the native inhabitants of Hawaii. In 2006, the Extremity Games was formed for people with physical disabilities, specifically limb loss (amputees) or limb difference, to be able to compete in extreme sports. The College Park Industries, a manufacturer of prosthetic feet, organized this event to give disabled athletes a venue to compete in this increasingly popular sports genre also referred to as action sports. This annual event held in the summer in Orlando, FL includes competitions in skateboarding, wakeboarding, rock climbing, mountain biking, surfing, moto-x and kayaking. |
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